Pet deserver more. Hold mealtime to a higher standard with Natural balance pet food
When you order online. It's fast, easy & safe ! Curbside pickup
same day service home delivery now available.
CF Loyalty program. Subscribe to save to CF loyalty program. Click to see benefits.
6 Delicious flavors + 7 simple ingredients x 4 sizes No-hide chews = 100% pure joy

Featured Pet Products


$21.29 - $69.79

Description Lotus Oven-Baked Chicken Recipe blends chicken, whole ground brown rice, with wholesome …

Zignature Turkey Formula Dog Food

$12.49 - $58.99

Description Our Turkey Formula dog food is full of turkey from the American Midwest, and is a natura…


$26.99 - $105.99

Description ZIWI puts the best of New Zealand into our authentic farm-to-bowl products. Our gentle, …

Earth animal

$11.59 - $21.49

Description Delicious. Durable. Digestible. Our No-Hides deliver a healthy, long-lasting chewable bl…

Manager's Picks

See our Long Beach manager's picks of their product of the month.

read more
customer experience

View some stories submitted from our customers about their Centinela Feed Experience

read more
Product Review:

Dwight finds out all the great things about Boss Nation from the CEO, Basel Nassar.

read more
boss dog products
in-store services
See all
dog self-wash

Featuring all natural, detergent-free, hypo-allergenic, shampoo & conditioner from Earthbath. Dogs of all sizes are welcome. Wash your dog and leave us the mess

learn more
Dog / Puppy Training

Sign up in stores today for our dog training classes!

learn more
breath savers

Need some help with Dog Teeth Cleaning? Check out our Anesthesia free teeth cleaning service!

learn more
Centinela feed logo

For over 40 years our family has been there to help your family.

We are always here to assist you with your Pet's needs.