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upgrade from kibble to raw

For over 15 years, we've been crafting and perfecting raw recipes and raising the bar in pet nutrition. We know that raw food, and how it's made - less processed, real, whole - has the power to transform lives.

  • real ingredients
  • never cooked
  • minimally processed
  • nutrient dense
why raw?

We believe eating a diet rich in raw, unprocessed foods is just as good for our pets as it is for us. See how raw can change your pet's life.

decration icons with text: healthy digestion, soft skin & coat, energy & vitality, healthy weight, perfect for picky eaters
instinct® raw signature™
raw boost® kibble
instcint® original
isntinct® limited ingredient
instinct® be natural
product description
95% meat, organs and bone 5% vegetables, fruits, and other wholesome ingredients 0% grain and gluten
High protein kibble + freeze-dried raw pieces—adds raw to every bowl
Grain-free, high protein raw coated kibble
Grain-free, limited ingredient raw coated kibble
Whole-grain, raw coated kibble
unique features
Protein-packed recipe with 95% real meat, non-GMO vegetables, fruits and wholesome ingredients, without any grains or fillers mother nature wouldn’t feed her dog
Bites of freeze-dried raw plus a probiotic boost, omegas and antioxidants
70% real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients with raw on every piece
ONE animal protein & ONE vegetable in every recipe for pets with food sensitivities with raw on every piece
Real animal proteins our #1 and #2 ingredients, whole-grains, with raw on every piece
complete & balanced meal
Made without corn, wheat, soy, artificial flavors or preservatives
Instinct is also a part of the Centinela Feed Frequent Buyer Program! For more information about Instinct come into your local Centinela Feed and Pet Supplies and speak with one of our team members. Click here to find our stores